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Collaborator of VYA Service, a social media marketing and brand storytelling consultancy dedicated to helping artists, creatives, and independent business owners grow with clarity, purpose, and authenticity. With over a decade of experience in the digital marketing space, Heather brings a strategic yet heart-centered approach to every project, blending data-driven social media management with compelling, human-centered storytelling. At the core of her work is the belief that your story is your strongest asset. Heather specializes in crafting narratives that go beyond logos and products — stories that illuminate your values, your why, and your journey. Her ability to translate vision into content has helped clients build lasting emotional connections with their audiences, grow engaged communities, and stand out in noisy digital spaces. Under Heather’s leadership, VYA Service has supported dozens of creative entrepreneurs and mission-driven brands through: Custom social media strategy development Consistent and aligned content creation Engaging storytelling across platforms Results-focused performance analysis Ongoing collaboration and coaching Heather’s achievements lie in her collaborators’ successes — from helping solo artists double their audience, to empowering small businesses to reclaim their brand voice and thrive online. 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