We’re passionate about helping you grow and succeed.
Are you feeling a disconnect between your personal life and your business as an artist?
Have you ever experienced the sensation that your business is playing second fiddle to your life, or even worse, that your life is being overshadowed by your business? Let me bridge that gap for you through the power of social media management and brand storytelling. By intertwining your personal narrative with your artistic business identity, we can create a cohesive entity that reflects your vision and values. Through my observant nature and deep introspection, I uncover insights that may go unnoticed by others, allowing me to refine systems and processes for greater efficiency. Together, we'll redefine boundaries and make strategic moves to align your personal and professional goals. With a tailored approach, I can help you achieve a harmonious balance, like I did for a client who sought more time for herself while maintaining exceptional full-time studio work. Let's embark on a journey of transformation where your arts business not only thrives but also enhances every aspect of your life. If you're ready to align your purpose and create a lifestyle where your business flourishes, fill out the form below to discover how my services can empower you. Let’s sell your art and promote you as an artist!
Meet
Heather
Heather Ohlson is the founder and Lead Collaborator of VYA Service, a social media marketing and brand storytelling consultancy dedicated to helping artists, creatives, and independent business owners grow with clarity, purpose, and authenticity. With over a decade of experience in the digital marketing space, Heather brings a strategic yet heart-centered approach to every project, blending data-driven social media management with compelling, human-centered storytelling.
At the core of her work is the belief that your story is your strongest asset. Heather specializes in crafting narratives that go beyond logos and products — stories that illuminate your values, your why, and your journey. Her ability to translate vision into content has helped clients build lasting emotional connections with their audiences, grow engaged communities, and stand out in noisy digital spaces.
Under Heather’s leadership, VYA Service has supported dozens of creative entrepreneurs and mission-driven brands through:
Custom social media strategy development
Consistent and aligned content creation
Engaging storytelling across platforms
Results-focused performance analysis
Ongoing collaboration and coaching
Heather’s achievements lie in her collaborators’ successes — from helping solo artists double their audience, to empowering small businesses to reclaim their brand voice and thrive online.
She is honored to be a part of each collaborator’s growth and is deeply committed to creating content that doesn’t just sell, but connects, inspires, and builds something meaningful.
Brand storytelling is the art of using narrative to create a connection between your business and your audience. It goes beyond logos and slogans — it's about sharing your values, vision, and the why behind what you do in a way that inspires and resonates with people.
Through brand storytelling, you can:
Show the human side of your business
Build emotional trust and loyalty
Share the journey, not just the product
Communicate what makes you unique
On social media, brand storytelling happens through your captions, videos, photos, behind-the-scenes moments, and even the tone you use when engaging with followers.
Social media management is the process of planning, creating, publishing, and analyzing content across your social media platforms. It also includes actively engaging with your audience to build community and grow your presence.
A social media manager helps with:
Setting strategy and goals
Designing content calendars
Writing posts and choosing visuals
Scheduling and publishing
Responding to comments and DMs
Tracking performance and adjusting strategy
Done well, social media management ensures your online presence is consistent, engaging, and aligned with your brand’s voice and goals — helping you turn followers into fans, and fans into clients/customers.
We’re honored to have the opportunity to not only help you grow but to help you- and your business- thrive.
Why are you called VYA Service?
A long time ago when I was a baby consultant, I started “Virtually Yours Assistance Service” and provided a wider spectrum of support. Over the years I have trimmed and adjusted to JUST VYA Service. This is the registered name of the business, and it stuck!
We can help.
Bring your ideas to life
You are a “business-of-one” in need of clerical support and targeted creative and administrative assistance.
Build your confidence
Take your services and skills to the next level without the overhead of managing staff or expanding office/studio space.
Expand your potential
Focus your efforts on what you love and contract the support you need for specific tasks to grow your customers, clients, and services.