Meta's Muse Image Is Using Your Face
If you woke up this week to the news that anyone can now generate AI images of you without your consent, you're not alone. Meta launched Muse Image on July 7, and the backlash has been immediate. For musicians, wellness practitioners, and other creatives who've built their visibility around their faces and authenticity, this matters more than most.
Here's what I think about it. And what you need to do about it.
Why I’m on Substack in 2026. Are you following?
I run VYA Service. I work with artists, musicians, wellness practitioners, and studio owners who are already booked out and already good at what they do. Their problem is never talent. Their feed just does not reflect the level of the work happening in their studio, their sessions, their tour dates.
Your Calendar Is Full. Your Feed Looks Abandoned. Here’s Your Six-Month Gut Check.
Ten minutes, no spreadsheet, and four honest questions that show you exactly where the next four months should go.
Stop Skipping the Part About You
What Instagram Changed So Far in 2026
The platform shifted again. Originality is now a scored metric. Likes matter less than DM shares. And your followers can tune you out with one tap. If your strategy is still running on 2024 logic, this post is for you.
Beyond the Hashtag: How Artists Get Found in 2026
Hashtags are not a discovery strategy anymore. Here is how artists and creatives use social SEO, lo-fi content, and serialized storytelling to get found in 2026.
The Week Social Media Finally Had to Answer for Itself
I've been sitting with a lot of feelings about this industry lately. That's not an easy thing to say out loud when your whole business runs on the same platforms making headlines right now. I have some thoughts
I've Spent 15 Years Watching Creatives Struggle With Visibility.
After 15 years working with tattooists, musicians, and wellness pros, Heather Ohlson shares what actually changed visibility for working creatives.
The Instagram Trial You Should Actually Be Paying Attention To
Yesterday, Mark Zuckerberg testified in a Los Angeles courtroom. In front of a jury. About whether Instagram was built to addict children.
This is not a drill.
Why We Keep Making Art When the Government is Breaking Us
When Everything Hurts and You Still Have to Make Things
Your hands feel heavy. The news cycle runs on repeat. You keep wondering what the point is.
I get it. A friend called me last week. They're a collaborator I respect. Their voice was hollow. They said they don't know what their work is for anymore.
We talked for an hour. Here's what landed.
Here on my Substack, I share candid, real-time insights from the front lines of social media-breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.