Why We Keep Making Art When the Government is Breaking Us
Heather O Heather O

Why We Keep Making Art When the Government is Breaking Us

When Everything Hurts and You Still Have to Make Things

Your hands feel heavy. The news cycle runs on repeat. You keep wondering what the point is.

I get it. A friend called me last week. They're a collaborator I respect. Their voice was hollow. They said they don't know what their work is for anymore.

We talked for an hour. Here's what landed.

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Your Instagram Engagement Dropped 80% and You Have No Idea Why
Heather O Heather O

Your Instagram Engagement Dropped 80% and You Have No Idea Why

Instagram engagement rates fell from 2.94% in 2024 to 0.48% in 2026, with comments down 16%. The algorithm now prioritizes watch time and DM shares (weighted 3-5x higher than likes). Artists and creatives cannot master algorithms while running their businesses. A social media manager builds brand storytelling, posts when audiences are online, optimizes for local discovery, and turns engagement into bookings. Strategic content management is now the difference between thriving artists and invisible ones.

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Your Tribute Art Could Get You Sued
Heather O Heather O

Your Tribute Art Could Get You Sued

Creating and selling tribute art of musicians, celebrities, or recognizable figures without permission puts you at legal risk for copyright infringement and right of publicity violations. When you paint from copyrighted photographs or create recognizable likenesses for commercial sale, you're making unauthorized derivative works that the original copyright holders control. Fair use rarely protects commercial tribute art, and publicly advertising these services creates documented evidence of intentional infringement. To protect yourself, stop working from copyrighted photos without permission, get written agreements for all commission work, audit your existing inventory for high-risk pieces, and consult an intellectual property attorney before one angry photographer or estate lawyer forces you to pull your entire portfolio.

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How to Host Unforgettable (and Profitable) Virtual Events and Art Shows

How to Host Unforgettable (and Profitable) Virtual Events and Art Shows

Here’s a detailed checklist and outline for "How to Host Unforgettable (and Profitable) Virtual Events and Art Shows" that you can format into a downloadable PDF. This checklist is designed to be actionable, organized, and visually appealing for your audience.

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The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)
Heather O Heather O

The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)

Let’s be real: posting on social media can feel like shouting into the void. You spend hours creating content, only to hear crickets in response. Maybe you’re the type to post spontaneously, sharing that 2 AM painting with a few hashtags and calling it a day. Or maybe you’re a content calendar wizard, scheduling posts weeks in advance because you love having your life together (kudos to you!).

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