What Instagram Changed So Far in 2026
Heather Ohlson Heather Ohlson

What Instagram Changed So Far in 2026

The platform shifted again. Originality is now a scored metric. Likes matter less than DM shares. And your followers can tune you out with one tap. If your strategy is still running on 2024 logic, this post is for you.

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Why We Keep Making Art When the Government is Breaking Us
Heather Ohlson Heather Ohlson

Why We Keep Making Art When the Government is Breaking Us

When Everything Hurts and You Still Have to Make Things

Your hands feel heavy. The news cycle runs on repeat. You keep wondering what the point is.

I get it. A friend called me last week. They're a collaborator I respect. Their voice was hollow. They said they don't know what their work is for anymore.

We talked for an hour. Here's what landed.

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Your Instagram Engagement Dropped 80% and You Have No Idea Why
Heather Ohlson Heather Ohlson

Your Instagram Engagement Dropped 80% and You Have No Idea Why

Instagram engagement rates fell from 2.94% in 2024 to 0.48% in 2026, with comments down 16%. The algorithm now prioritizes watch time and DM shares (weighted 3-5x higher than likes). Artists and creatives cannot master algorithms while running their businesses. A social media manager builds brand storytelling, posts when audiences are online, optimizes for local discovery, and turns engagement into bookings. Strategic content management is now the difference between thriving artists and invisible ones.

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Your Tribute Art Could Get You Sued
Heather Ohlson Heather Ohlson

Your Tribute Art Could Get You Sued

Creating and selling tribute art of musicians, celebrities, or recognizable figures without permission puts you at legal risk for copyright infringement and right of publicity violations. When you paint from copyrighted photographs or create recognizable likenesses for commercial sale, you're making unauthorized derivative works that the original copyright holders control. Fair use rarely protects commercial tribute art, and publicly advertising these services creates documented evidence of intentional infringement. To protect yourself, stop working from copyrighted photos without permission, get written agreements for all commission work, audit your existing inventory for high-risk pieces, and consult an intellectual property attorney before one angry photographer or estate lawyer forces you to pull your entire portfolio.

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Here on my Substack, I share candid, real-time insights from the front lines of social media—breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.