Struggling on Instagram? Here’s How to Tackle 7 Common Challenges Together!
Let’s be real—Instagram is amazing for showcasing your creativity, connecting with your audience, and growing your business. But if you’ve ever felt stuck, frustrated, or overwhelmed, I’m here to tell you: you’re not alone, and there are solutions!
As someone who works closely with creators, makers, and artists, I know how tricky Instagram can be to navigate. Let’s walk through the most common struggles and how you can solve them. Let me know if I missed YOUR painpoint!
1. “Why Don’t My Posts Get Enough Likes or Comments?”
It can feel disheartening to put effort into a post only to see minimal engagement. SO annoying!
Suggestions to Fix This:
Engage Before You Post: Spend 10–15 minutes engaging with your audience—comment on their posts, reply to their Stories, or like their content. This boosts visibility for your post when you publish it.
Ask Questions in Captions: Captions like, “What’s your favorite piece of art I’ve made?” or “Would you hang this in your living room?” encourage people to comment.
Use Interactive Stories: Polls, quizzes, and “Ask Me Anything” stickers can draw followers into conversations and keep your profile top of mind.
2. “Why Aren’t My Followers Growing?”
If your follower count feels stuck, it’s time to rethink your strategy. (PS- you can do this!)
Suggestions to Fix This:
Audit Your Profile: Make sure your bio clearly explains who you are, what you do, and why people should follow you. Add a call to action like “DM me for custom art!”
Collaborate with Others: Partner with other creators or brands for cross-promotion. A simple shoutout or joint giveaway can expand your reach.
Leverage Hashtags Strategically: Use a mix of popular, niche, and location-specific hashtags to connect with your ideal audience.
3. “I Can’t Keep Up with Posting!”
Feeling overwhelmed by content creation? You’re not alone. Oh MAN, is this the most comment freak out!
Suggestions to Fix This:
Batch Your Content: Dedicate one day a week to creating multiple posts. Tools like Canva make it easy to design templates that fit your brand. Seriously, don’t do this every day. Make sure you are focusing on this one morning OR afternoon a week.
Repurpose Your Content: Turn a popular post into a Reel, carousel, or Story to get more mileage out of it.
Schedule Posts Ahead of Time: Use free tools like Buffer or Later to plan and automate your content. (By the way, I don’t get ANY compensation for sharing or promoting these sources- I have either worked in them or have clients who do.)
4. “I’m Posting, But I’m Not Getting Any Sales!”
If followers aren’t converting into customers, your sales strategy might need a tweak.
Suggestions to Fix This:
Show How to Buy: Use Instagram Shopping to tag products directly in your posts or guide followers to “DM me to purchase” or “Click the link in my bio.”
Highlight Testimonials: Share reviews or feedback from past buyers to build trust.
Create a Sense of Urgency: Use phrases like “Limited availability!” or “Only 3 spots left!” in your captions to encourage quick action.
5. “What’s the Deal with Instagram’s Algorithm?”
The algorithm can feel like a mystery, but it rewards consistent, engaging content.
Suggestions to Fix This:
Mix Up Your Content: Alternate between posts, carousels, Reels, and Stories to keep your profile dynamic.
Engage Quickly: Spend the first 30 minutes after posting responding to comments and interacting with followers to boost your reach.
Track Your Insights: Check Instagram’s analytics to see when your audience is most active and adjust your posting schedule accordingly.
6. “Instagram Has So Many Features—I’m Overwhelmed!”
Stories, Reels, Lives—where do you even start?
Suggestions to Fix This:
Focus on One New Feature at a Time: Start with Stories if you’re not using them yet. Once you’re comfortable, add in Reels or Lives.
Watch Tutorials: YouTube and Instagram have tons of free tutorials to help you master each feature.
Experiment: Test different formats and see what resonates most with your audience.
By the way, stay with what you are comfortable with. It’s fun to explore these options, but if you don’t work that way, please don’t try something that you cannot sustain.
7. “How Do I Keep Up with Trends?”
Trends can boost visibility, but it’s easy to feel like you’re always behind.
Suggestions to Fix This:
Save Trending Audio: Keep a collection of popular Reel audio clips you can use for future posts.
Adapt Trends to Your Brand: For example, if a “day in the life” trend is popular, showcase your creative process or workspace.
Follow Niche Influencers: Keep an eye on what’s trending in your specific industry for inspiration.
Feeling Overwhelmed? Let Me Help You Do It All
I get it—managing Instagram while running your business can feel impossible. The good news? You don’t have to do it all on your own.
As a social media manager for creators, makers, and artists, I handle everything from content creation to analytics, engagement, and beyond. Whether you’re short on time, feeling stuck, or just don’t know where to start, I’m here to help. If you need it, let’s create a plan that works for YOU. Reach out today for a free consultation—I’ll help you turn Instagram into a tool for growth and success.
