The Fourteen Stories Your Full Calendar Is Hiding
Jordan has been throwing pots for six years. Her waitlist is three months long. Her Instagram has four posts from 2024.
That gap is not a content problem. It is a storytelling problem.
New post breaks down the fourteen angles hiding inside work you are already doing. The origin, the boundary, the process, the mistake, the mentor. None of it requires making more. It just requires telling it.
Why I’m on Substack in 2026. Are you following?
I run VYA Service. I work with artists, musicians, wellness practitioners, and studio owners who are already booked out and already good at what they do. Their problem is never talent. Their feed just does not reflect the level of the work happening in their studio, their sessions, their tour dates.
Stop Skipping the Part About You
Beyond the Hashtag: How Artists Get Found in 2026
Hashtags are not a discovery strategy anymore. Here is how artists and creatives use social SEO, lo-fi content, and serialized storytelling to get found in 2026.
I've Spent 15 Years Watching Creatives Struggle With Visibility.
After 15 years working with tattooists, musicians, and wellness pros, Heather Ohlson shares what actually changed visibility for working creatives.
The Instagram Trial You Should Actually Be Paying Attention To
Yesterday, Mark Zuckerberg testified in a Los Angeles courtroom. In front of a jury. About whether Instagram was built to addict children.
This is not a drill.
Your Instagram Engagement Dropped 80% and You Have No Idea Why
Instagram engagement rates fell from 2.94% in 2024 to 0.48% in 2026, with comments down 16%. The algorithm now prioritizes watch time and DM shares (weighted 3-5x higher than likes). Artists and creatives cannot master algorithms while running their businesses. A social media manager builds brand storytelling, posts when audiences are online, optimizes for local discovery, and turns engagement into bookings. Strategic content management is now the difference between thriving artists and invisible ones.
Which Platform Works for Creatives? (The Honest Breakdown)
Quick workplace rituals for professional women. Social media strategy for artists and creatives. No woo. No bot speak. Real alignment and growth.
The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)
Let’s be real: posting on social media can feel like shouting into the void. You spend hours creating content, only to hear crickets in response. Maybe you’re the type to post spontaneously, sharing that 2 AM painting with a few hashtags and calling it a day. Or maybe you’re a content calendar wizard, scheduling posts weeks in advance because you love having your life together (kudos to you!).
Rebuilding Your Social Media Strategy After the TikTok Ban
The day after the TikTok ban, many artists and creators are left wondering how to re-establish their online presence and maintain their momentum. TikTok’s unique algorithm and community were invaluable for showcasing creativity, promoting goods and services, and connecting with audiences. Now, it’s time to pivot, explore new platforms, and craft a strategy that ensures your voice continues to be heard.
Here on my Substack, I share candid, real-time insights from the front lines of social media-breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.