Meta's Muse Image Is Using Your Face
If you woke up this week to the news that anyone can now generate AI images of you without your consent, you're not alone. Meta launched Muse Image on July 7, and the backlash has been immediate. For musicians, wellness practitioners, and other creatives who've built their visibility around their faces and authenticity, this matters more than most.
Here's what I think about it. And what you need to do about it.
Why I’m on Substack in 2026. Are you following?
I run VYA Service. I work with artists, musicians, wellness practitioners, and studio owners who are already booked out and already good at what they do. Their problem is never talent. Their feed just does not reflect the level of the work happening in their studio, their sessions, their tour dates.
What Instagram Changed So Far in 2026
The platform shifted again. Originality is now a scored metric. Likes matter less than DM shares. And your followers can tune you out with one tap. If your strategy is still running on 2024 logic, this post is for you.
The Week Social Media Finally Had to Answer for Itself
I've been sitting with a lot of feelings about this industry lately. That's not an easy thing to say out loud when your whole business runs on the same platforms making headlines right now. I have some thoughts
The Instagram Trial You Should Actually Be Paying Attention To
Yesterday, Mark Zuckerberg testified in a Los Angeles courtroom. In front of a jury. About whether Instagram was built to addict children.
This is not a drill.
Your Instagram Engagement Dropped 80% and You Have No Idea Why
Instagram engagement rates fell from 2.94% in 2024 to 0.48% in 2026, with comments down 16%. The algorithm now prioritizes watch time and DM shares (weighted 3-5x higher than likes). Artists and creatives cannot master algorithms while running their businesses. A social media manager builds brand storytelling, posts when audiences are online, optimizes for local discovery, and turns engagement into bookings. Strategic content management is now the difference between thriving artists and invisible ones.
Looking Back at 2025
The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)
Let’s be real: posting on social media can feel like shouting into the void. You spend hours creating content, only to hear crickets in response. Maybe you’re the type to post spontaneously, sharing that 2 AM painting with a few hashtags and calling it a day. Or maybe you’re a content calendar wizard, scheduling posts weeks in advance because you love having your life together (kudos to you!).
Rebuilding Your Social Media Strategy After the TikTok Ban
The day after the TikTok ban, many artists and creators are left wondering how to re-establish their online presence and maintain their momentum. TikTok’s unique algorithm and community were invaluable for showcasing creativity, promoting goods and services, and connecting with audiences. Now, it’s time to pivot, explore new platforms, and craft a strategy that ensures your voice continues to be heard.
Struggling on Instagram? Here’s How to Tackle 7 Common Challenges Together!
Here’s the revised blog post with actionable suggestions for each issue, followed by an offer of support for creators who need assistance:
Instagram Challenges? Here’s How to Address 7 Common Issues (and How I Can Help!)
Instagram can be a fantastic tool for showcasing your art, connecting with your audience, and growing your business. But let’s face it—sometimes, it’s downright frustrating. Whether you’re dealing with low engagement, slow growth, or the never-ending algorithm changes, I’ve got you covered.
Here are seven common Instagram struggles and practical ways to tackle them. Plus, if it all feels like too much, I’m here to help!
Here on my Substack, I share candid, real-time insights from the front lines of social media-breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.