Welcome to our blog series on Building Followers and Evaluating Platforms! This is the first of a 6-part series designed to help artists and creative business owners navigate the vast landscape of social media to find the best platform for their unique needs. We’ll start by discussing how to choose the right social media platform for your creative business, highlighting the key features of Instagram, Facebook, Pinterest, and TikTok. Next, we’ll delve into understanding your audience—identifying who your followers are and what they want—to create content that truly resonates with them. We’ll provide focused tips for visual artists on maximizing Instagram’s potential, offer strategies for building a loyal following on Facebook, and explore how Pinterest can be a powerful tool for showcasing products and driving website traffic. Finally, we’ll help you evaluate whether TikTok is the right platform for your business and guide you on creating engaging short-form videos. Join us as we explore these essential topics to help you build a strong and engaged social media following!