The Fourteen Stories Your Full Calendar Is Hiding
Heather Ohlson Heather Ohlson

The Fourteen Stories Your Full Calendar Is Hiding

Jordan has been throwing pots for six years. Her waitlist is three months long. Her Instagram has four posts from 2024.

That gap is not a content problem. It is a storytelling problem.

New post breaks down the fourteen angles hiding inside work you are already doing. The origin, the boundary, the process, the mistake, the mentor. None of it requires making more. It just requires telling it.

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What Instagram Changed So Far in 2026
Heather Ohlson Heather Ohlson

What Instagram Changed So Far in 2026

The platform shifted again. Originality is now a scored metric. Likes matter less than DM shares. And your followers can tune you out with one tap. If your strategy is still running on 2024 logic, this post is for you.

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The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)
Heather Ohlson Heather Ohlson

The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)

Let’s be real: posting on social media can feel like shouting into the void. You spend hours creating content, only to hear crickets in response. Maybe you’re the type to post spontaneously, sharing that 2 AM painting with a few hashtags and calling it a day. Or maybe you’re a content calendar wizard, scheduling posts weeks in advance because you love having your life together (kudos to you!).

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Rebuilding Your Social Media Strategy After the TikTok Ban
Heather Ohlson Heather Ohlson

Rebuilding Your Social Media Strategy After the TikTok Ban

The day after the TikTok ban, many artists and creators are left wondering how to re-establish their online presence and maintain their momentum. TikTok’s unique algorithm and community were invaluable for showcasing creativity, promoting goods and services, and connecting with audiences. Now, it’s time to pivot, explore new platforms, and craft a strategy that ensures your voice continues to be heard.

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Here on my Substack, I share candid, real-time insights from the front lines of social media-breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.