BF&EP Series: 5) Exploring Pinterest: A Visual Platform for Creative Entrepreneurs
Welcome to part five of our 'Building Followers and Evaluating Platforms' blog series! Today, we’re diving into Pinterest—a powerful visual platform that’s perfect for creative entrepreneurs like graphic artists, jewelry makers, and other visual creatives. Pinterest is an excellent tool for showcasing your products, driving traffic to your website, and inspiring potential customers. Let’s explore actionable tips to help you leverage Pinterest’s features to grow your business.
1. Optimize Your Pinterest Profile
Actionable Tasks:
Create a Business Account: Ensure you have a Pinterest Business account to access analytics and advertising features.
Complete Your Profile: Fill out your bio with relevant keywords and include a link to your website.
Choose a Professional Profile Picture: Use a high-quality image, such as your logo or a professional photo.
Free Resources:
Pinterest Business Account Setup: Learn how to set up a Pinterest Business account.
Canva: Design a professional-looking profile picture and branded pins.
2. Create and Organize Pinterest Boards
Actionable Tasks:
Create Themed Boards: Organize your work into themed boards (e.g., “Handmade Jewelry,” “Graphic Design Inspiration”).
Add Descriptive Titles and Descriptions: Use relevant keywords to make your boards and pins discoverable.
Pin Consistently: Regularly add new pins to keep your boards fresh and engaging.
Free Resources:
Pinterest SEO Guide: Learn how to optimize your boards and pins for search.
Tailwind: Schedule pins and monitor your Pinterest performance (free trial available).
3. Design Eye-Catching Pins
Actionable Tasks:
Create High-Quality Visuals: Use vertical images (1000 x 1500 pixels) with clear, high-resolution photos.
Include Text Overlays: Add descriptive text on your pins to make them more informative and eye-catching.
Use Pinterest Templates: Start with Pinterest-specific design templates to ensure your pins are optimized for the platform.
Free Resources:
Canva’s Pinterest Templates: Access free, customizable Pinterest templates.
Unsplash: Find high-quality, free images to enhance your pins.
4. Showcase Your Products
Actionable Tasks:
Create Product Pins: Highlight your products with detailed descriptions, pricing, and a link to your website.
Pin Process Photos and Videos: Share behind-the-scenes content, including your creative process and work-in-progress shots.
Use Rich Pins: Enable Rich Pins to automatically pull metadata from your website, providing more information on your pins.
Free Resources:
Pinterest Rich Pins Guide: Learn how to set up Rich Pins for your website.
Adobe Spark: Design professional-looking pins with Adobe Spark’s free tools.
5. Drive Traffic to Your Website
Actionable Tasks:
Link Every Pin to Your Website: Ensure each pin includes a direct link to the relevant page on your site.
Use Compelling CTAs: Add clear calls-to-action (e.g., “Shop Now,” “Learn More”) to encourage clicks.
Promote Blog Posts and Tutorials: Pin content from your blog or website to drive traffic and provide value to your audience.
Free Resources:
Bitly: Shorten and track your links to see how much traffic your pins are driving.
Pinterest Analytics: Monitor your Pinterest performance and track website traffic.
6. Engage with Your Audience
Actionable Tasks:
Respond to Comments: Engage with followers who comment on your pins to build a sense of community.
Join Group Boards: Contribute to group boards in your niche to reach a wider audience and increase your visibility.
Create Collaborative Boards: Invite your followers to contribute to a board, fostering interaction and community building.
Free Resources:
Pinterest Group Boards Guide: Learn how to find and join group boards.
Hootsuite Free Plan: Schedule pins and monitor engagement across multiple social platforms.
7. Analyze and Adjust Your Strategy
Actionable Tasks:
Monitor Pinterest Analytics: Regularly check your analytics to understand which pins and boards are performing best.
Adjust Based on Performance: Focus on creating more of the content that resonates most with your audience.
Experiment with Pin Formats: Try different pin formats, such as video pins or story pins, to see what drives the most engagement.
Free Resources:
Pinterest Analytics Guide: Learn how to use Pinterest Analytics effectively.
Later’s Free Plan: Schedule and analyze pins to optimize your Pinterest strategy.
Pinterest is a powerful tool for creative entrepreneurs to showcase their work, drive traffic to their websites, and engage with potential customers. By following these actionable tips and utilizing the free resources provided, you can effectively leverage Pinterest to grow your creative business. Keep pinning, stay consistent, and watch your following and community grow. Stay tuned for more insights in our 'Building Followers and Evaluating Platforms' blog series!
Related Links:
Happy pinning!
