Pricing Your Artwork & Building a Holiday Marketing Campaign: A Guide for High-End Artists
As an artist or creator, one of the most daunting aspects of building a sustainable career is figuring out how to price your work. It’s a struggle many face—how do you put a dollar amount on something so personal and unique? The process can feel like solving a Rubik’s cube blindfolded. But don’t worry, you’re not alone!
Create a Successful Promotional Campaign on Instagram for Your Upcoming Gallery Show
Create a Successful Promotional Campaign on Instagram for Your Upcoming Gallery Show. Here's a step-by-step guide (whether you are a current client or trying this on your own) to help you create a comprehensive promotional campaign on Instagram that will drive high attendance to your gallery show and boost artwork sales.
BF&EP Series: 6) Should You Be on TikTok? Understanding Its Potential for Your Business
Welcome to part six of our 'Building Followers and Evaluating Platforms' blog series! In this post, we’re exploring TikTok—a platform known for its viral short-form videos and rapidly growing user base. If you’re a visual creative like a graphic artist, jewelry maker, or another kind of artisan, TikTok could be an exciting opportunity to showcase your work, drive traffic to your website, and inspire potential customers. Let’s dive into actionable tips to help you decide if TikTok is the right platform for your business and how to make the most of it if it is.
BF&EP Series: 5) Exploring Pinterest: A Visual Platform for Creative Entrepreneurs
Welcome to part five of our 'Building Followers and Evaluating Platforms' blog series! Today, we’re diving into Pinterest—a powerful visual platform that’s perfect for creative entrepreneurs like graphic artists, jewelry makers, and other visual creatives. Pinterest is an excellent tool for showcasing your products, driving traffic to your website, and inspiring potential customers. Let’s explore actionable tips to help you leverage Pinterest’s features to grow your business.
BF&EP Series: 4) Building a Loyal Following on Facebook: Strategies for Engagement
Welcome to part four of our 'Building Followers and Evaluating Platforms' blog series! In this post, we'll explore how visual creatives like graphic artists, jewelry makers, and other artists can leverage Facebook's features to build a loyal following, showcase products, drive traffic to their websites, and inspire potential customers. Here are actionable tips to help you engage with followers and create a thriving community on Facebook.
BF&EP Series: 3) Maximizing Instagram for Visual Artists: Tips and Tricks
Maximizing Instagram for Visual Artists: Tips and Tricks
Welcome to part three of our 'Building Followers and Evaluating Platforms' blog series! Today, we’ll focus on how visual artists, including graphic artists, jewelry makers, and other creatives, can leverage Instagram’s features to showcase their products, drive traffic to their websites, and inspire potential customers. Here are actionable tips to help you maximize your Instagram presence.
BF&EP Series:1) How to Choose the Best Social Media Platform for Your Creative Business
Welcome to our blog series on Building Followers and Evaluating Platforms! This is the first of a 6-part series designed to help artists and creative business owners navigate the vast landscape of social media to find the best platform for their unique needs. We’ll start by discussing how to choose the right social media platform for your creative business, highlighting the key features of Instagram, Facebook, Pinterest, and TikTok. Next, we’ll delve into understanding your audience—identifying who your followers are and what they want—to create content that truly resonates with them. We’ll provide focused tips for visual artists on maximizing Instagram’s potential, offer strategies for building a loyal following on Facebook, and explore how Pinterest can be a powerful tool for showcasing products and driving website traffic. Finally, we’ll help you evaluate whether TikTok is the right platform for your business and guide you on creating engaging short-form videos. Join us as we explore these essential topics to help you build a strong and engaged social media following!
Top Free and Low-Cost Online Tools for Social Media Marketing Services
Running a social media marketing service as a solo entrepreneur can be challenging, especially when trying to manage everything on a budget. Fortunately, there are many online tools available that can help streamline your processes, automate tasks, and keep costs low. Here are some of the best free and low-cost tools to consider.