Why I’m on Substack in 2026. Are you following?
I run VYA Service. I work with artists, musicians, wellness practitioners, and studio owners who are already booked out and already good at what they do. Their problem is never talent. Their feed just does not reflect the level of the work happening in their studio, their sessions, their tour dates.
Your Calendar Is Full. Your Feed Looks Abandoned. Here’s Your Six-Month Gut Check.
Ten minutes, no spreadsheet, and four honest questions that show you exactly where the next four months should go.
Stop Skipping the Part About You
Beyond the Hashtag: How Artists Get Found in 2026
Hashtags are not a discovery strategy anymore. Here is how artists and creatives use social SEO, lo-fi content, and serialized storytelling to get found in 2026.
I've Spent 15 Years Watching Creatives Struggle With Visibility.
After 15 years working with tattooists, musicians, and wellness pros, Heather Ohlson shares what actually changed visibility for working creatives.
Which Platform Works for Creatives? (The Honest Breakdown)
Quick workplace rituals for professional women. Social media strategy for artists and creatives. No woo. No bot speak. Real alignment and growth.
Looking Back at 2025
The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)
Let’s be real: posting on social media can feel like shouting into the void. You spend hours creating content, only to hear crickets in response. Maybe you’re the type to post spontaneously, sharing that 2 AM painting with a few hashtags and calling it a day. Or maybe you’re a content calendar wizard, scheduling posts weeks in advance because you love having your life together (kudos to you!).
Rebuilding Your Social Media Strategy After the TikTok Ban
The day after the TikTok ban, many artists and creators are left wondering how to re-establish their online presence and maintain their momentum. TikTok’s unique algorithm and community were invaluable for showcasing creativity, promoting goods and services, and connecting with audiences. Now, it’s time to pivot, explore new platforms, and craft a strategy that ensures your voice continues to be heard.
Navigating the Potential TikTok Ban: What Artists and Creators Need to Know
Navigating the Potential TikTok Ban: What Artists and Creators Need to Know So I have been slammed with emails from clients and followers about this. I think we’re all kinda freaking about this. The possibility of a TikTok ban has left many artists and creators wondering about the future of their online presence. TikTok’s unique algorithm and vibrant community have made it a go-to platform for showcasing creativity, promoting products, and connecting with audiences. If you rely on TikTok to market your art or services, this uncertainty might feel overwhelming. But fear not—there are strategies to help you adapt and thrive.
Here on my Substack, I share candid, real-time insights from the front lines of social media-breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.