Looking Back at 2025
December feels right for saying thank you.
To the creatives who trusted me with their online presence this year: I mean it when I say working with you changed how I see my own business. You showed up with raw footage, voice memos, and stories worth telling. I got to organize them. I got to make them visible.
You booked your months solid before I touched your feeds. My job was documentation, not desperation. Being part of your world is the whole point.
To the people who sent referrals, forwarded my emails, or mentioned my name in a DM: you built this more than any ad budget would. I take referrals seriously. They come from your reputation, not mine.
What I Learned
I spent part of this year sharpening my positioning. Getting clearer on who this work serves best.
I serve people who are already fully booked but invisible online. People who need representation, not lead generation. That distinction matters.
I took the big plunge and removed a bunch of my downloadable products in October. They attracted people who wanted to DIY their social media. I do not want to teach you how to post. I want to take it off your plate entirely.
Strengthening that message changed everything. My ideal collaborator already has the work. They need the strategic partnership.
I also learned I am the product. Not templates. Not tutorials. The strategy, the editing, the collaboration. That is what people pay for successful collaboration.
2026 Plans
I am keeping my collaborator roster small. No overextending. No compromising the quality of work.
I am building out case studies and testimonials in Q1. The transformations are there. I need to document them better.
I am exploring TikTok. Not because I think it will save anyone's business. Because some of my collaborators need it and I want to understand how to use it well.
I am ramping up my own creative efforts in 2026. Some of the artists I collaborate with have been complimenting my work. Telling me to lean into it more. I am taking that seriously. You will see more of my own voice and creative output this year.
I am focusing on referrals over followers. If you know a touring musician or a wellness practitioner who hates posting, send them my way. I have room for the right fit.
One More Thing…
I lost a favorite collaborator this year. Someone I worked with closely and admired. This experience made me rethink how I structure my business and who I want to work alongside.
The answer is people who value what I value. Quality over quantity. Strategy over volume. Partnership over transactions.
If your feed looks abandoned but your calendar is full, we should talk.
If you are tired of being told to post more when you need someone to handle it, I get it.
2026 starts with space for a few new collaborators. I will open my waiting list in mid-January.
Thanks for being here. Thanks for the trust. Thanks for referring the right people.
I’m excited. See you next year!
