5 Tips for Managing Your Small Online Business During the Holidays
Heather Ohlson Heather Ohlson

5 Tips for Managing Your Small Online Business During the Holidays

The holiday season is a lucrative time for small online businesses, but it also comes with its own set of challenges. As an entrepreneur, it's crucial to navigate this busy period strategically to maximize sales and maintain customer satisfaction. Here are five essential tips to help you successfully manage your small online business during the holidays.

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The Perils of Procrastination: Pain Points in Hiring Assistance
Heather Ohlson Heather Ohlson

The Perils of Procrastination: Pain Points in Hiring Assistance

In the dynamic world of small non-profit organizations and solopreneurs, the need for assistance is often inevitable. However, a curious phenomenon persists within this realm—the tendency to wait until the last moment to seek help. In this blog post, we delve into the reasons behind this procrastination and shed light on the potential perils it poses.

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The Solopreneur's Guide to Successful Service Marketing
Heather Ohlson Heather Ohlson

The Solopreneur's Guide to Successful Service Marketing

Being a solopreneur can be a rewarding and challenging journey. You have the freedom to work on your terms, but you also bear the responsibility of handling all aspects of your business. One critical aspect of your success as a solopreneur is marketing your services effectively. In this blog post, we will provide you with a comprehensive guide on how to best market your services, including defining your services, budgeting your time, and maintaining clients.

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Expert Tips for a Successful Year-End Appeal: The Power of Personalized Messaging
Heather Ohlson Heather Ohlson

Expert Tips for a Successful Year-End Appeal: The Power of Personalized Messaging

The year-end appeal is a critical time for nonprofits, as it often accounts for a significant portion of their annual fundraising revenue. To make the most of this opportunity, organizations need to craft compelling messages that resonate with their donors. One key strategy that can greatly boost the effectiveness of your year-end appeal is personalizing your message to segmented donor lists. In this blog post, we'll explore why personalization matters and provide expert tips on how to create personalized messages that connect with each donor group's interests and past giving history.

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Solopreneur vs. Entrepreneur: Exploring the Pros and Cons
Heather Ohlson Heather Ohlson

Solopreneur vs. Entrepreneur: Exploring the Pros and Cons

In the world of business, two terms that often get used interchangeably are "solopreneur" and "entrepreneur." While both involve individuals who are driven to create and manage their own businesses, there are significant differences between the two roles. In this blog post, we will delve into the distinctions between solopreneurs and entrepreneurs, as well as highlight the pros and cons of each path.

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Here on my Substack, I share candid, real-time insights from the front lines of social media—breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.