Welcome to part six of our 'Building Followers and Evaluating Platforms' blog series! In this post, we’re exploring TikTok—a platform known for its viral short-form videos and rapidly growing user base. If you’re a visual creative like a graphic artist, jewelry maker, or another kind of artisan, TikTok could be an exciting opportunity to showcase your work, drive traffic to your website, and inspire potential customers. Let’s dive into actionable tips to help you decide if TikTok is the right platform for your business and how to make the most of it if it is.