Your Instagram Engagement Dropped 80% and You Have No Idea Why
Heather Ohlson Heather Ohlson

Your Instagram Engagement Dropped 80% and You Have No Idea Why

Instagram engagement rates fell from 2.94% in 2024 to 0.48% in 2026, with comments down 16%. The algorithm now prioritizes watch time and DM shares (weighted 3-5x higher than likes). Artists and creatives cannot master algorithms while running their businesses. A social media manager builds brand storytelling, posts when audiences are online, optimizes for local discovery, and turns engagement into bookings. Strategic content management is now the difference between thriving artists and invisible ones.

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Your Tribute Art Could Get You Sued
Heather Ohlson Heather Ohlson

Your Tribute Art Could Get You Sued

Creating and selling tribute art of musicians, celebrities, or recognizable figures without permission puts you at legal risk for copyright infringement and right of publicity violations. When you paint from copyrighted photographs or create recognizable likenesses for commercial sale, you're making unauthorized derivative works that the original copyright holders control. Fair use rarely protects commercial tribute art, and publicly advertising these services creates documented evidence of intentional infringement. To protect yourself, stop working from copyrighted photos without permission, get written agreements for all commission work, audit your existing inventory for high-risk pieces, and consult an intellectual property attorney before one angry photographer or estate lawyer forces you to pull your entire portfolio.

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How to Host Unforgettable (and Profitable) Virtual Events and Art Shows

How to Host Unforgettable (and Profitable) Virtual Events and Art Shows

Here’s a detailed checklist and outline for "How to Host Unforgettable (and Profitable) Virtual Events and Art Shows" that you can format into a downloadable PDF. This checklist is designed to be actionable, organized, and visually appealing for your audience.

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The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)
Heather Ohlson Heather Ohlson

The Ultimate Pre-Post Checklist: Posting with Purpose (Not Just for the Algorithm)

Let’s be real: posting on social media can feel like shouting into the void. You spend hours creating content, only to hear crickets in response. Maybe you’re the type to post spontaneously, sharing that 2 AM painting with a few hashtags and calling it a day. Or maybe you’re a content calendar wizard, scheduling posts weeks in advance because you love having your life together (kudos to you!).

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Rebuilding Your Social Media Strategy After the TikTok Ban
Heather Ohlson Heather Ohlson

Rebuilding Your Social Media Strategy After the TikTok Ban

The day after the TikTok ban, many artists and creators are left wondering how to re-establish their online presence and maintain their momentum. TikTok’s unique algorithm and community were invaluable for showcasing creativity, promoting goods and services, and connecting with audiences. Now, it’s time to pivot, explore new platforms, and craft a strategy that ensures your voice continues to be heard.

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Navigating the Potential TikTok Ban: What Artists and Creators Need to Know
Heather Ohlson Heather Ohlson

Navigating the Potential TikTok Ban: What Artists and Creators Need to Know

Navigating the Potential TikTok Ban: What Artists and Creators Need to Know So I have been slammed with emails from clients and followers about this. I think we’re all kinda freaking about this. The possibility of a TikTok ban has left many artists and creators wondering about the future of their online presence. TikTok’s unique algorithm and vibrant community have made it a go-to platform for showcasing creativity, promoting products, and connecting with audiences. If you rely on TikTok to market your art or services, this uncertainty might feel overwhelming. But fear not—there are strategies to help you adapt and thrive.

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Here on my Substack, I share candid, real-time insights from the front lines of social media-breaking down what platforms like Instagram change (and why), sharing strategies for sustainable growth, and creating a space for fellow marketers and creators to network, learn, and navigate the chaos together. My website is still the BEST place to find out the most info.